About Us
We Power Brands & Businesses Forward
The Spirit of Our Agency Comes From the Greatest Generation
Our inspiration comes from two power engineers: Jesse Mason and Ruben Kelly.
Jesse Mason was born in 1918. He became a licensed pilot and aviation engineer and worked at NASA Lewis Research Center for more than 34 years, retiring as a civil servant.
During part of his three decades of service at NASA, he worked in the Nuclear Reactor Division and on the Apollo Project. That’s right, Jesse Mason was one of the hundreds of engineers who helped our country get to the moon. There’s even a plaque from the Apollo Team that recognizes his contribution to our great nation.
Ruben Kelly was born in 1903. He became a boiler engineer and was known across the Greater Cleveland area as The Boiler Master. He held expertise in boiler engineering that was simply unrivaled.
From big-city apartment buildings to retail establishments and everything in between, when nobody else was able to fix a broken boiler, they called Ruben Kelly.
Jesse and Ruben helped power our country and one of its great cities forward. But being members of the Greatest Generation and powering structures isn’t all they had in common. They shared something else—well someone else—a granddaughter.
Jesse and Ruben soon found that their granddaughter had a knack for powering things too: brands and business.
A family-run janitorial service “hired” her to work after school stuffing envelopes for a direct mail campaign. She was only 8 years old but helped that firm land an account that would be their customer for two generations. In another effort, she got Lenny Wilkins, former coach of the Cleveland Cavaliers, to be a corporate sponsor for a cheerleading squad trip to the Aloha Bowl in Hawaii, writing a $200 personal check!
Today, that very same granddaughter leads a team of marketers, writers, designers, and developers who power brands & businesses forward.
SAY HELLO
Meet Jesse & Ruben’s Granddaughter
Our Managing Principal & CMO
Get to know the humble, generous soul, and tour de force who sets our daily pace.
Kimberley Kelly is an integrated marketing communications expert. An incredible marketing generalist, she has the rare gift of super-charging marketing departments into revenue-focused digital business engines.
Her infectious personality (she’s a former college cheerleader and coach) and heart-centered thoughtful approach help her guide clients through the process.
With her coaching, these clients utilize and embrace the full potential of intelligent marketing so they can rise above the noise to become a class unto themselves.
She is an award-winning sales and marketer leader, conference speaker, pioneer in the field of marketing automation, and former board member of the Business Marketers Association-Atlanta chapter.
Kimberley is also a member of the Accenture Alumni family and holds an undergraduate degree in marketing from Georgia State University and an MBA from Myers University. And at her core, she will always be a Grandpa’s Girl.
Better Together
We believe that diversity matters.
It’s why working with a variety of clients and hiring great folks from all walks of life is just how we roll.
MEET THE TEAM
Zoom Isn’t New to Us
We run in sprints, using agile techniques to build superior brand and marketing communications programs. And before the words “shelter-in-place” ever became a reality, our team was producing results for clients from California to Connecticut—remotely.
Clarence, CFO (He/Him)
Kim, Copy Chief (She/Her)
Chris, Design Director (He/Him)
Patricia, Operations Assistant (She/Her)
Chase, Sr. Developer
(He/Him)
Our Managing Principal always believed that zip codes, state lines, and geographical boundaries couldn’t hold the best minds in one place. That’s why she deliberately designed our marketing agency to be a virtual company.
In the early days, our remote-first approach wasn’t popular or without pushback. Some clients thought we lacked credibility because we didn’t have a traditional brick-and-mortar office in a swanky downtown location with a shiny logo on the door. Others couldn’t imagine how a cloud-based brand and marketing communications company could deliver real results without being face-to-face and having “butts in seats.”
Yet being a dispersed team helps insulate our clients from performance outages caused by mother nature, and it stretches our reach, allowing us to hire the best regardless of the coast they live on.
It’s how working remotely for nearly a decade has allowed us to develop the systems, hone the processes, build team chemistry, and establish technology chops to support clients no matter where they are. It’s also why when the pandemic hit, we didn’t pivot. We just kept performing.
That kind of vision, hutzpah, and forward thinking is one more reason why we are the right marketing team to help you.
INDUSTRY FOCUS
We Power
Brands Forward.
CEOs, Sales Teams, and Marketing Departments, in both the private sector and government agencies, call on us to help unlock their brand’s potential and unleash business performance so they can rise above their competition.
Aviation
Coaching, Education & Training
Manufacturing
Nonprofits
Professional Services
State & Federal Governments
Technology & SaaS
Wellness & Well-Being
OUR PROCESS
How We Do It
Using smart strategy and disciplined design, we deliver cost-effective,
award-winning brand communication programs and marketing campaigns that get noticed and get results.
#1 WE’RE CURIOUS AND STRATEGIC
During the first weeks of the engagement, we’ll immerse ourselves in your brand. Discovery is a fundamental activity that helps us gain a complete understanding of the organization and key initiatives and uncovers opportunities to push the brand’s agenda forward.
#2 WE’RE ARTISTS AND ARCHITECTS
Memorable brands are built on a solid foundation of systems, standards, and tools. In short order, we’ll erect a comprehensive visual and messaging strategy that’s scroll-stopping. That’s the magic behind great design.
#3 WE’RE SAVVY AND EFFICIENT
The nature of marketing communications work requires the ability to scale to meet an infinite number of project requirements. That’s why our approach uniquely blends the speed of Agile project management with the structure of the Waterfall model, which allows us to execute efficiently to move your initiative from idea to launch— fast.
You’ll Be in Good Company
Our work drives results from sea to shining sea, across the pond, and around the globe.
Applause & Kudos
We won’t toot our own horn, but these organizations and more have.
